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UK data watchdog fines three text spammers for flouting electronic marketing rules

November 3, 2023

A “debt management company” is itself facing a bill from Britain’s data regulator for sending hundreds of thousands of text messages to households that opted not to receive marketing junk mail.

Digivo Media Ltd, which traded as Rid My Debt, dispatched 415,000 texts over five and a half months ending September 2021, according to the Information Commissioner’s Office (ICO).

The offending messages promised “free advice” and a “free pack” should people go the company website. But the recipients were registered with the Telephone Preference Service (TPS) so Digivo Media was breaching Privacy and Electronics Communications Regulations (PECR). The ICO fined the company £50,000 ($61,110).

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