Internet users are increasingly distrustful when it comes to big companies collecting and selling their private data to advertisers and others. At the same time, nearly half of customers feel disarmed, or powerless, with regards to these practices.
Consumers have every reason to be skeptical when a big company promises an item or service in exchange for personal data. Just last week, it was reported that Facebook users had their account passwords stored in plain text and searchable by thousands of employees at “the social network.”
