A solid response and reputation management program will go a long way in surviving a major breach.
After a major data breach, consumers are willing to forgive, but companies can only regain their trust if they are serious, communicate well, and implement real changes, say industry experts who focus on incident response and reputation management.
According to Chris Morris, principal of the Advisory Financial Services Cybersecurity & Privacy Practice at PwC US, although no one action will win back every customer, some measures are more likely to resonate. These include compensation for victims, a detailed explanation of what happened, and a clear description of the privacy policies in place.
