Over the last few years, consumers began to be more concerned and have greater understanding of the importance of privacy. In a recent survey conducted by Statista, over half of respondents indicated a greater level of concern about their online privacy than just a year ago. This doesn’t come with much surprise, as consumers no longer feel in control of their personal data.
Earlier this summer, Apple held its Worldwide Developers Conference (WWDC21) and announced Mail Privacy Protection as a feature that will be delivered with its iOS 15 software update. This news subsequently raised eyebrows for marketers and, in particular, with email marketers. Why?
