Generative AI is everywhere these days – in the media, at the RSA conference, in vendor announcements. It seems like everyone associated with the supply side of cybersecurity is talking about generative AI, but not the demand side. Cybersecurity pros remain skeptical and most CISOs I speak to have no immediate plans for implementation.
What’s going on here? Cynical cybersecurity professionals have heard similar “silver bullet” stories before. Remember the “IDS is dead, IPS is the new standard,” prediction in the early 2000s? How about the big push for network access control (NAC) around 2006 or the buzz around user and entity behavior analysis (UEBA) in the 2015-2016 timeframe? Heck, even recent XDR gaga has created more end-user confusion than a new robust market.