F5 and Visa join forces to enable merchants to securely reduce login friction for their customers.
Customers expect seamless commerce experiences and transactions to be secure. Yet, in today’s digital-first world, customers are under threat from bad actors looking to steal data and commit fraud.
Now, through F5 and Visa’s collaboration, merchants can provide their customers a seamless, secure, and personalized shopping experience. F5’s Distributed Cloud Authentication Intelligence leverages artificial intelligence and behavior analytics to securely identify returning customers, eliminating the need for them to log in with traditional username and password. Customer recognition at the beginning of the customer journey now enables customer personalization and reduces the inefficiency of guest checkout.