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Facebook Launches Tool to Let Users Control Data Flow

August 21, 2019

Facebook, under pressure to ramp up privacy rules across its platform, said on Tuesday it was rolling out a tool allowing users to control data that it receives from other apps and websites about their online activity.

The new tool is to give clients access to their so-called “off-Facebook activity” — fed back to Facebook with the aim of targeting advertisements — and give them the option of deleting it.

“Off-Facebook Activity lets you see a summary of the apps and websites that send us information about your activity, and clear this information from your account if you want to,” it said in a statement.

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