Facebook, under pressure to ramp up privacy rules across its platform, said on Tuesday it was rolling out a tool allowing users to control data that it receives from other apps and websites about their online activity.
The new tool is to give clients access to their so-called “off-Facebook activity” — fed back to Facebook with the aim of targeting advertisements — and give them the option of deleting it.
“Off-Facebook Activity lets you see a summary of the apps and websites that send us information about your activity, and clear this information from your account if you want to,” it said in a statement.
