Microsoft Squeezes Windows Phone To $81 With Entry Level Lumia 435, $93 With Lumia 532

January 14, 2015

Via: featured


has announced two new Lumia smartphones running its 8.1 OS, both focused on beefing up the portfolio at the lower end and expanding the platform’s appeal in emerging markets to try to compete with budget Androids.

The Lumia 435 is the cheapest Lumia device to date, and the first 400 series device in Microsoft’s smartphone line-up. It’s being priced at around €69 ($81) before taxes and subsidies, bringing the platform within spitting distance of budget Androids (albeit, the latter’s floor extended below $50 last year so the race to the bottom on price is still not one Microsoft is winning).

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