Retailers are struggling to offer more personalised shopping experiences due to widespread unwillingness from consumers to share their data.
New research has found that 50% of UK consumers are still reluctant to share their personal data with retailers, despite many companies attempting to use this information to better tailor their services.
The report from retail technology from REPL Group also noted that over 55s are the least willing to provide any data to retailers, with 56% of these saying they would not do so.
