In an era where cyber threats are becoming more sophisticated by the day, traditional security measures are proving to be no match for modern attacks. Recognizing this, Entrust, a global leader in payments, identities, and data security, has introduced an AI-powered identity verification feature to its Identity-as-a-Service (IDaaS) platform. This innovative new capability is designed to help businesses stay one step ahead of fraudsters by using facial biometric authentication. Users are verified against an encrypted biometric identifier stored on their mobile devices, a move that both enhances security and addresses data protection regulations.
AI-Driven Biometrics and Phishing-Resistant Authentication
Increased Sophistication of Threats
In recent years, the nature of cyber threats has evolved dramatically, with attacks such as deepfakes, synthetic identities, and AI-driven phishing campaigns becoming increasingly common. The 2025 Identity Fraud Report highlights the growing prevalence of digital forgeries, which now account for an alarming 57% of document fraud cases. Further troubling is the rise of deepfake attempts, which make up 40% of video biometric fraud attempts. These developments underscore the inadequacy of traditional security measures in the face of modern cyber threats and the urgent need for more advanced verification methods.
To counter these sophisticated threats, Entrust’s IDaaS platform includes AI-driven biometrics and phishing-resistant passwordless multi-factor authentication (MFA). By leveraging facial biometric authentication, the system allows businesses to verify users with a high degree of accuracy, reducing the likelihood of fraud. The facial biometric data is securely captured and stored on the user’s device or within a secure business database, ensuring that even if the data is compromised, it cannot be used fraudulently.
Enhanced Security Measures
Entrust’s IDaaS platform does not stop at facial biometric authentication; it also incorporates adaptive risk-based authentication (RBA) and secure digital onboarding. These features collectively enhance security for privileged actions and high-value transactions without compromising the user experience. Adaptive RBA analyzes various factors to assess the risk level of each login attempt, adjusting the authentication requirements accordingly. This dynamic approach allows businesses to balance security with convenience, providing a seamless user experience while still maintaining robust protection against fraud.
Secure digital onboarding further strengthens the platform’s capabilities by ensuring that users are who they claim to be from the moment they first engage with the system. By capturing and encrypting the user’s biometric identifier during the onboarding process, businesses can protect against identity theft and other forms of fraud from the outset. Storing biometric data on user devices rather than in the cloud also addresses data protection regulations and minimizes the risk of data breaches.
Benefits for Businesses and Recognition
Improved Fraud Prevention and Data Privacy
One of the most significant advantages of Entrust’s AI-powered identity verification solution is its ability to enhance fraud prevention. By employing physical biometrics, which are harder to replicate or steal compared to traditional methods like passwords or tokens, businesses can significantly reduce the risk of fraud. This is particularly important during high-risk moments such as account recovery or large transactions, where the stakes are highest. Users can recapture their biometric for comparison, providing an additional layer of security that is both effective and user-friendly.
In addition to improved fraud prevention, the AI-powered solution also offers enhanced data privacy by minimizing the risks associated with cloud storage. By storing biometric data on users’ devices, the system reduces the potential for data breaches while still ensuring that the data is readily available for authentication purposes. This approach aligns with data protection regulations and provides businesses with a compliant and secure way to handle sensitive information.
Streamlined User Experience and Industry Recognition
Entrust’s new solution not only improves security and data privacy but also streamlines the user experience by reducing the reliance on cumbersome authentication methods like passwords or tokens. The facial biometric authentication process is designed to be seamless and efficient, making it easier for users to verify their identities without the need for lengthy procedures. This not only enhances user satisfaction but also minimizes the potential for errors and delays, further strengthening the overall security of the platform.
The advancements made by Entrust have not gone unnoticed. The company was recently recognized as a Leader in the 2024 Gartner Magic Quadrant for Identity Verification and a Challenger in the 2024 Gartner Magic Quadrant for Access Management. Additionally, Entrust was named an Innovation Leader in Frost & Sullivan’s 2024 Frost Radar for Customer Identity and Access Management. These accolades underscore the company’s commitment to innovation and excellence in the field of identity verification and access management.
Transformation of Security Strategies
Importance of Low-Friction Solutions
In the fight against evolving fraud threats, the introduction of Entrust’s AI-powered facial biometric authentication is a pivotal development. The solution offers businesses a low-friction, efficient way to verify identities and protect their digital ecosystems. By reducing the reliance on traditional authentication methods, which are often cumbersome and prone to risks, the new solution provides a more streamlined and secure way for businesses to manage their security strategies. This is especially crucial in today’s digital age, where the need for robust, sophisticated security measures is more pressing than ever.
Businesses are encouraged to explore the potential of this cutting-edge technology by scheduling personalized demos to see how it can transform their security strategy. By adopting AI-powered identity verification, companies can stay ahead of cyber threats and ensure that their digital environments remain secure and protected from evolving fraud tactics.
Future Directions and Recommendations
In today’s world, where cyber attacks are growing increasingly sophisticated, traditional security measures are often insufficient to counteract modern threats. Acknowledging this, Entrust, a leading global entity in payments, identities, and data security, has introduced an advanced identity verification feature powered by AI to its Identity-as-a-Service (IDaaS) platform. This new, innovative function aims to help businesses stay a step ahead of fraudsters through the use of facial biometric authentication. Users are verified against an encrypted biometric identifier securely stored on their mobile devices. This addition not only boosts security but also ensures compliance with data protection regulations. By integrating AI and biometrics, Entrust offers a more robust defense against identity fraud, reflecting the company’s commitment to leveraging cutting-edge technology in safeguarding identities and sensitive information. This enhancement illustrates a significant leap forward in adapting security measures to meet the challenges posed by ever-evolving cyber threats.
