Amazon Web Services (AWS) is repositioning VMware as outdated, urging modernization efforts due to evolving industry dynamics. The collaboration between AWS and VMware, initiated in 2017 with the VMware Cloud on AWS service, has faced challenges since Broadcom acquired VMware. Changes in licensing and partner programs post-acquisition hindered AWS’s capability to resell VMware’s service, negatively impacting their relationship. In response, AWS began to push for migrating VMware workloads to its own cloud infrastructure.
A significant development is AWS’s introduction of an AI-driven tool, AWS Transform, designed to facilitate the transfer of VMware workloads directly to AWS’s cloud. This tool aims to drastically cut migration times from weeks to mere minutes, presenting a solution to complex and lengthy processes. By rapidly generating migration wave plans and expediting networking translations, AWS Transform offers organizations a streamlined path towards modernization.
Broadcom’s shift to bundled subscription services with higher costs is prompting many VMware customers to seek other options. Despite Broadcom’s assertion that these bundles offer comprehensive solutions, the increased expenses have pushed AWS to exploit marketplace discontent. AWS’s strategic focus encompasses enhancing migrations through AI, positioning itself as an efficient and modern alternative in the competitive cloud landscape. This reflects AWS’s commitment to advancements in automation and its investment in addressing scalability, operational efficiency, and cost-effectiveness demanded by today’s cloud environment.
