Amid an escalating landscape of cyber threats and regulatory requirements, organizations are ramping up investments in data security to protect their invaluable assets. According to a recent Normalyze report, an overwhelming 89% of organizations intend to significantly or moderately increase their data security budgets in the coming year. This uptick in spending is driven largely by the rising costs of data breaches and stringent regulatory frameworks like GDPR and HIPAA, which levy hefty fines for non-compliance. Despite these increases in budget, however, organizations often face significant challenges in managing their sprawling, unstructured data environments, which add layers of complexity to compliance efforts.
While many organizations acknowledge the need to bolster their data security frameworks, effectively managing and securing vast amounts of unstructured data remains a formidable task. A survey of 209 U.S.-based security decision-makers highlighted several key priorities for the next one to two years in terms of data protection. These priorities include reducing opportunities for threats to infiltrate data stores, cited by 59% of respondents, and improving the overall data security posture, which is a focus for 53% of those surveyed. A notable 42% also emphasized the importance of demonstrating ROI through better reporting and enhanced communication with business stakeholders.
The Rise and Challenges of Data Security Posture Management
Data Security Posture Management (DSPM) is gaining traction as a strategic solution, particularly among larger organizations. Approximately 72% of companies with over 10,000 employees express confidence in the capabilities of DSPM to manage and secure their data-intensive environments. Additionally, 76% of those currently employing DSPM believe it provides the necessary visibility and security to safeguard their data. Despite its growing adoption and recognized benefits, many organizations encounter substantial hurdles in implementing these solutions effectively.
One of the primary obstacles cited by organizations is the difficulty in making new hires or reallocating internal resources, a challenge noted by 61% of survey respondents. This resource allocation issue not only hampers the deployment of DSPM solutions but also affects ongoing maintenance and optimization efforts. Selecting the appropriate vendors and tools to align with an organization’s specific needs poses another significant challenge, with 51% of respondents identifying this as a barrier. Furthermore, obtaining executive buy-in—an essential component for the successful rollout of any data security initiative—remains a struggle for 38% of organizations.
Strategic Benefits and Economic Value of DSPM
In a rapidly evolving landscape of cyber threats and regulatory demands, companies are increasingly investing in data security to protect their valuable assets. A recent Normalyze report indicates that 89% of organizations plan to significantly or moderately boost their data security budgets in the coming year. This increased spending is primarily driven by the soaring costs of data breaches and stringent regulations like GDPR and HIPAA, which impose hefty fines for non-compliance. Despite higher budgets, organizations often struggle with managing extensive, unstructured data environments, complicating compliance efforts.
While many organizations recognize the need to enhance their data security frameworks, handling and securing vast amounts of unstructured data remains challenging. A survey of 209 U.S.-based security decision-makers revealed several key data protection priorities for the next one to two years. Among these, reducing opportunities for threats to penetrate data stores was noted by 59% of respondents, and improving overall data security posture was a focus for 53%. Additionally, 42% emphasized the importance of demonstrating ROI through better reporting and improved communication with business stakeholders.
