Can Data Security Failures Bankrupt Companies Like NPD?

October 14, 2024

The recent bankruptcy filing by National Public Data (NPD) has sent shockwaves through the industry, prompting a critical assessment of the severe consequences of data breaches. This prominent background check service recently went under after a massive data breach exposed nearly 899 million Americans’ Social Security numbers. The breach, which began in April 2023, culminated in the theft of an extensive database. This significant security lapse led to multiple class action lawsuits and substantial civil penalties from over 20 states, alongside potential fines from the Federal Trade Commission (FTC). The combination of reputational damage, loss of customers, and mounting financial liabilities proved too overwhelming for NPD to manage, highlighting the dire consequences organizations can face following significant data breaches.

In the aftermath of the breach, NPD was saddled with the enormous cost of notifying and providing credit monitoring for hundreds of millions of individuals whose personal information had been compromised. Jerico Pictures, NPD’s parent firm, acknowledged that the company could not generate sufficient revenue to cover these liabilities or defend against the multitude of lawsuits and investigations arising from the incident. Amidst these challenges, NPD’s insurance company declined coverage for the data breach fallout, plunging the firm deeper into a financial quagmire and ultimately leading to its bankruptcy filing. The NPD case underscores the importance of robust cybersecurity measures and the far-reaching financial and reputational risks that come with cybersecurity failures.

The Wider Implications for the Industry

National Public Data (NPD) recently filed for bankruptcy, causing a significant stir in the industry and drawing attention to the severe repercussions of data breaches. NPD, a notable background check service, went under after a massive data breach exposed Social Security numbers of nearly 899 million Americans. The breach, which began in April 2023, resulted in the theft of a vast database. This major security failure led to several class action lawsuits and heavy civil penalties from over 20 states, along with potential fines from the Federal Trade Commission (FTC). The culmination of reputational damage, customer loss, and growing financial liabilities was too much for NPD to handle, emphasizing the severe consequences organizations face after significant data breaches.

Following the breach, NPD faced enormous costs for notifying and offering credit monitoring to millions whose personal data was compromised. Jerico Pictures, NPD’s parent company, admitted that generating enough revenue to cover these liabilities and address the lawsuits and investigations wasn’t feasible. Additionally, NPD’s insurance company refused to cover the data breach, plunging the firm further into financial trouble and leading to its bankruptcy. This case highlights the need for robust cybersecurity measures and the extensive financial and reputational risks tied to cybersecurity failures.

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