Digital enterprises are getting VERY personal with customers

July 30, 2015

Typical medical laboratory reports could hardly be less personal. Whether they’re for basic blood work or a battery of tests for serious disease, the black-and-white printouts of results–presenting a sea of cryptic abbreviations and numbers–remain largely indecipherable to the patients whose health depends upon them.

But CIO 100 award winner Boston Heart Diagnostics is replacing such documents with personalized reports of 25 pages or more for people with cardiovascular disease. The in-depth, graphics-driven Boston Heart Diagnostic Reports are customized for specific individuals, and cardiologists sit down with patients to review them. The reports address patients directly, using their first names, and deliver one-to-one information about their health status, including actions to consider.

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