Tech giants take action on ad click fraud

July 22, 2015


Some of the biggest digital companies have banded together to take action on the rising tide of ad click fraud.

Companies including Facebook and Yahoo! have created a blacklist that aims to block fake ad traffic, according to The Register.

The program is called the Trustworthy Accountability Group (TAG) pilot, and could cut a significant portion of web traffic by blocking bot traffic. “The newly shared blacklist identifies web robots that are being run in data centers but that avoid detection by the IAB/ABC International Spiders and Bots List,” Johnsen told the Register.

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