Some of the biggest digital companies have banded together to take action on the rising tide of ad click fraud.
Companies including Facebook and Yahoo! have created a blacklist that aims to block fake ad traffic, according to The Register.
The program is called the Trustworthy Accountability Group (TAG) pilot, and could cut a significant portion of web traffic by blocking bot traffic. “The newly shared blacklist identifies web robots that are being run in data centers but that avoid detection by the IAB/ABC International Spiders and Bots List,” Johnsen told the Register.