On August 25, WhatsApp published a blog post detailing its new terms of use. These types of posts rarely generate buzz, but this post detailed end-to-end encryption, exploration of business, and connecting your phone number with Facebook’s systems. Hang on. Connecting with Facebook? Let’s read that bit again:
“But by coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of. You can learn more, including how to control the use of your data, here.”
