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Miscreants turn to ad tech to measure malware metrics

February 15, 2024


Cyber baddies have turned to ad networks to measure malware deployment and to avoid detection, according to HP Wolf Security.

The security group’s Q4 2024 Threat Insights Report finds criminals have adopted ad tech tools to make their social engineering attacks more effective.

“Cyber criminals are applying the same tools a business might use to manage a marketing campaign to optimize their malware campaigns, increasing the likelihood the user will take the bait,” explained Ian Pratt, global head of security for personal systems at HP, in a statement.

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