Deepfake technology is an escalating cybersecurity threat to organizations. Cybercriminals are investing in AI and machine learning to create synthetic or manipulated digital content (including images, video, audio and text) for use in cyberattacks and fraud. This content can realistically replicate or alter appearance, voice, mannerisms or vocabulary with the aim of tricking targets both human and autonomous into believing that what they see, hear or read is authentic and trustworthy.