The Centrify study of 2,400 people across the UK, Germany and the US, looks at consumer attitudes towards hacking and how likely consumers are to continue transacting with businesses, including retailers, banks, government, travel, health and hospitality organizations, after a cyber attack.
To some degree, most consumers expect to be hacked today, with 73 percent in the UK admitting that it has become normal or expected for businesses to be hacked.
