Food and beverage-ordering apps run by Mitchells & Butlers, the company behind chains such as All Bar One, Browns and Harvester, as well as pubco Greene King, have emerged as some of the most data-hungry apps in the hospitality sector, according to newly published data from comparison service Uswitch.
The use of mobile apps to replace traditional paper menus has been one of the most obvious impacts of the Covid-19 pandemic, as they eliminate social contact points between front-of-house staff and customers, but while these apps may have played a role in driving down transmission rates, they also require a certain amount of user data to run.
