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How Good Privacy Practices Help Protect Your Company Brand

December 13, 2017

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Follow these five guidelines to keep your organization’s data protected.

Your brand can be one of your company’s most valuable assets. It can command premium prices, customer loyalty, a faster sales cycle, and an overall healthier bottom line. But unfortunately, even the strongest brands can have difficulty withstanding the impact of a data breach.

Consider that the average cost of a single data breach is $3.62 million. On top of this, data breach incidents reportedly cause 65% of individuals to lose trust in the organization experiencing it. This loss of customer trust may take years to recover, if it even can do that at all.

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