Security remains top of mind as over 70 per cent of consumers noted they always think about their security/privacy when shopping online, according to Centrify. Unfortunately, despite the changing attitudes towards security, some consumers are still making basic security faux pas online.
Password hygiene is also a continuing problem when shopping online. Nearly 14 per cent admitted that they share passwords with friends and family so they can login to their accounts, whilst over 50 per cent said they save them to the retailer’s websites so as not to forget them.
