This week, the #dreamforce conference gets under way in #san francisco. The spotlight will shine on #salesforce’s recently announced Salesforce #health cloud. It articulates a bold vision – go beyond patient “records,” and build patient “relationships” instead. Salesforce should know a thing or two about building relationships – after all, they reinvented #crm in the past decade.
The holy grail of patient engagement
Salesforce’s Health Cloud is a cloud-based patient relationship management solution – here again, Salesforce banks on what it knows best -building cloud-based CRM platforms – and translates that into the patient engagement context in a healthcare setting. The vision is to enable providers to gain a complete view of the patient with integrated data from electronic medical records (#emrs), wearables and more.