Envision B2C scenarios like online retail to customer, university to student or retail banking to account holder: Users come and go, and user management can quickly become burdensome, especially in traditional identity and access management (IAM) environments.
Managing millions of customer identities is a different scale of problem than managing thousands of employee IDs. Most on-premises, internally focused IAM systems are short on self-service and still require manual activity for workflow, approvals and implementation of changes. Automating that activity takes time and money.
