It’s becoming virtually impossible to escape mobile apps. As a consumer, every time you go shopping, attend a major event, post content to social media or listen to the radio, you’re encouraged to download new, customized applications from content providers. Similarly, customer demand for new or updated functionality has shortened software release cycles and led to an explosion of software-based games, fitness applications and quickly evolving versions of popular social media content.
As a result of this market reality, organizations need to rapidly introduce new applications in order to outpace competition and meet customer demand.
