Cyber intrusions have dominated news and media headlines the past few years. Incidents of data and personal identifiable information theft are constant reminders of how dangerous cyberspace has become whether perpetrated by nation states, their agents, or cyber criminals. However, in the midst of cyber espionage and cyber theft, organizations may lose track of an equally important part of their business operations – protecting their brand.
#brand recognition is not just about identity; for some organizations, it is synonymous with their business reputations that have been built and established with their customer base. It comes as little surprise then that the larger the organization the more important to protect the integrity of the brand, and the more susceptible it is to damaging verbal or trademark assaults. Indeed the Internet has been a boon for promoting brands, as well as hurting them.