The most successful companies of our time are those who’ve mastered user data – collecting it, analyzing it and profiting from it – typically at the expense of user privacy.
The Internet of things (IoT) has given tech companies, advertisers, data brokers and others in the surveillance economy the ability to track not just the actions we take on our screens but the actions we take in our homes, including what we say and what we do. Now these companies are going a step further, turning their attention to extracting valuable data from the sensors within the smartphones we take with us everywhere we go.
