Your company may be losing money because of online advertising. Beyond the success of advertisements when it comes to converting marketing budgets into sales, a singular type of cyberattack threatens to directly affect your company’s accounts.
Namely, there exist networks of bots that are used to inflate the number of clicks that ads receive. These botnets enable fraudsters to manipulate web advertising metrics, which in turn leads advertisers to pay more than what they should for legitimate clicks.
