Ad fraud is one of many issues that contribute to the ad industry’s negative image these days. Unlike malvertising which affects end users by infecting them with malware, ad fraud costs advertisers billions of dollars in adverts that were never seen by real humans.
The case we are describing today shows some interesting tricks to have people click on camouflaged adverts while thinking they are clicking on the play button of a video. The ultimate goal is to generate pay per impression and pay per click revenues from what looks like clean and trusted traffic.
