Did you know the software that powers our brains contains security flaws that need to be patched? I’m talking about cognitive biases, which are the wetware vulnerabilities that collectively constitute the single greatest threat to enterprise data security.
The Interaction Design Foundation defines cognitive bias as “an umbrella term that refers to the systematic ways in which the context and framing of information influence individuals’ judgment and decision-making.”
In other words? A cognitive bias is simply a logical error in thinking that’s as human as the enjoyment of cupcakes and rainbows. Yes, people are irrational, but irrationality is a generality. Cognitive biases, on the other hand, are specific and defined.