In 2021, “personal data” is anything but “personal”. We don’t own our personal data and we have limited control over what happens to it. Currently, the onus of responsibility on how to use, protect, sell and leverage our personal data lies with big companies and government institutions.
It’s well known that when we sign up for any of the giant digital platforms – Facebook, Google, etc. – we gain free use of a product in exchange for your data. We are presented with a (long) Terms and Conditions form and we happily click the “I Accept” button without a second thought.