Customers put their trust in companies to deliver on promises of security. Think about how quickly most people tick the boxes on required privacy agreements, likely without reading them. They want to believe the companies they choose to associate with have their best interests at heart and expect them to implement the necessary safeguards. The quickest way to lose customers is to betray that confidence, especially when it comes to their personal information.
Hackers understand that, too. They quickly adapt tools and techniques to disrupt that delicate balance. Executives from every business unit need to understand how cybersecurity affects the overall success of their businesses.