Data is constantly being tracked, stored and processed right under our noses, and it is quite frightening to know just how much data a company might have on you. They may not have your deepest darkest secrets (or maybe they do), but they have a track of your interests and behaviour, so much so that in this day and age, organizations have enough information about you that they can replicate a digital version of you. The question remains, where are they getting this data from?
