The dramatic expansion of the average person’s digital footprint due to Covid-19 restrictions is causing increased anxiety over personal privacy, and a feeling for many people that they are losing control over how much data online platforms hold on them, according to a report compiled by Trūata, a supplier of “privacy-enhanced” data analytics services.
Trūata’s Global consumer state of mind report 2021 polled 8,000 consumers in Brazil, France, South Korea, the UK and the US to understand the challenges people were facing around their data privacy, and found many expressed a “heightened sense of fear” over their privacy and personal data.
