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Organizations failing to give users the login experience they want

October 15, 2021

Companies often claim to be customer-centric, or even customer-obsessed, striving to offer technologies that their users demand. However, the findings of a recent global Auth0 survey suggest that organizations worldwide continue to miss the mark when it comes to giving users the login experience they want.

The study, conducted by YouGov from February to August 2021, surveys more than 17,000 IT/marketing decision-makers and consumers across 12 countries, and finds that consumer expectations for their login experiences don’t match reality.

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