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Consumer attitudes towards various digital identity authentication methods

July 27, 2021

With concerns around online fraud and identity theft rising, consumers expect businesses to utilize new technologies to protect them online. According to research from Trulioo, 84% of people believe that businesses will need to rely more on automated fraud protection to protect customers as fraudsters become more sophisticated.

The research revealed positive attitudes towards a number of newer methods of identity authentication amongst consumers in China, the UK and the U.S. Almost three quarters (74%) of people said they feel secure when they are asked to log into their bank account to verify their identity for other online services. A further 72% feel secure when behavioral biometrics, such as AI-enabled analysis of their voice and typing speed, is used.

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