With concerns around online fraud and identity theft rising, consumers expect businesses to utilize new technologies to protect them online. According to research from Trulioo, 84% of people believe that businesses will need to rely more on automated fraud protection to protect customers as fraudsters become more sophisticated.
The research revealed positive attitudes towards a number of newer methods of identity authentication amongst consumers in China, the UK and the U.S. Almost three quarters (74%) of people said they feel secure when they are asked to log into their bank account to verify their identity for other online services. A further 72% feel secure when behavioral biometrics, such as AI-enabled analysis of their voice and typing speed, is used.
