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Are your site’s tracking technologies breaking the law?

Plugins that enhance the amount of information companies collect about the visitors to their site help fuel a business environment where every speck of customer data is collected because it could be monetized someday.

However, three pharmacies in Sweden recently reported themselves to the Privacy Protection Authority for deploying the ubiquitous Facebook “tracking pixel” on their site and sharing consumers’ personal data the pixel collected with the world’s largest social network. Other sites may be unintentionally collecting data illegally through well-intentioned “telemetry” designed to help debug the pages or measure engagement.

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