There’s a good chance that you’ve watched a popular music video from Vevo, either via YouTube, Vevo’s website or its mobile app.
Most popular music artists release their videos through Vevo these days. The company – a joint venture between Warner Music Group, Sony Music Entertainment, Universal Music Group, Alphabet Inc and Abu Dhabi Media – has taken the position that MTV and MuchMusic used to have in delivering music videos to the general public.
Vevo has secured about $200 million USD in advertising revenue this year, on the strength of the tremendous popularity of videos from artists such as Taylor Swift, Beyonce, and Rihanna.
