Janrain conducted a survey to better understand how consumers really feel about brands in the wake of so many breaches. The company polled 1,000 UK adults and found that most consumers are still willing to part with their personal information if it can somehow benefit them.
While big internet companies like Google and Facebook remain among the least trusted businesses, a large number of respondents put the most faith in pharmaceutical and travel companies including airlines. While this may be surprising, given the recent British Airways attacks that affected 380,000 customers, it’s great news for companies in these industries.
