Among the many requirements of the General Data Privacy Regulation (GDPR) is a directive to implement new systems of “privacy by design and default.” In this post-GDPR era, the practice may turn out to be more than a mandate. True privacy by design could be a timely opportunity to engage and empower customers.
According to an April 2018 survey by IBM and Harris Poll, 78 percent of U.S. respondents said that an organization’s data privacy capabilities are “extremely important,” while only 20 percent “completely trust” those companies whose products they use. The findings of a 2017 study by software corporation SAP found that 79 percent of consumers will disengage from a brand if their data is used without consent or knowledge.
