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Most Americans feel powerless to prevent data collection, online tracking

November 18, 2019

Most U.S. adults say that the potential risks they face because of data collection by companies (81%) and the government (66%) outweigh the benefits, but most (>80%) feel that they have little or no control over how these entities use their personal information, a recent Pew Research Center study on USA digital privacy attitudes has revealed.

Interesting discoveries on USA digital privacy attitudes

The study has also shown that:

  • 72% of respondents feel that all, almost all or most of what they do online or while using their cellphone is being tracked by advertisers, technology firms or other companies. 69% believe companies are tracking at least some of their offline activity.

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