The ever increasing number of data breaches has made consumers more aware of how their data is being used and has emphasized the importance of keeping personal data private, says Sovan Bin, CEO and founder of cloud data management firm Odaseva.
“In terms of the general public, the California Consumer Privacy Act (CCPA) is a wake-up call for consumers to know and understand their data privacy rights. They should feel free to exercise these rights without fear to keep their personal data safe. The general public should ensure companies are being transparent about their personal data usage including what information the organization holds, how it is being used and who it is being shared with,” he told Help Net Security.
