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Apple Pledges Privacy, Beefs Up Security

Whether it’s from Apple fans, embedded marketing people, or actual developers, applause is an oft-heard feature of any keynote at Apple’s Worldwide Developers Conference.

Yet the loudest applause at this year’s conference came not for some shiny feature, but for a seemingly insignificant, geeky detail: providing users with randomized e-mail addresses. As part of its coming “Sign in with Apple” feature, the company said it will provide users with the ability to use a random e-mail address for each app, holding out the possibility that consumers could, once again, have some small control over the informational transactions with application makers.

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