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WhatsApp Will Take Legal Action Against Automated or Bulk Messaging

December 13, 2019

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Messaging platform WhatsApp this week announced plans to take legal action against individuals and companies that abuse the platform for bulk messaging.

The Facebook-owned platform’s Terms of Service already prohibit automated or bulk messaging, as WhatsApp says it wasn’t designed for such use, although it does provide companies with the WhatsApp Business app and the WhatsApp Business API to help them manage customer interactions.

In a whitepaper (PDF) published at the beginning of the year, the platform provided information on its ability to identify and ban accounts, which helps it keep users safe from abuse.

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