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Is ‘Sign in with Apple’ Marketing Spin or Privacy Magic? Experts Weigh In

June 5, 2019

Apple’s “Sign in with Apple” feature promises to protect user privacy – and while many are looking at that claim as more of a marketing move than anything else, authentication experts say it has the potential to have an enormous impact on the data privacy ecosystem.

The giant from Cupertino took the wraps off the feature at its Worldwide Developers’ Conference (WWDC) on Monday. Now in limited beta for app developers, the feature will allow users to sign into third-party websites and apps using their Apple ID. Apple claims that “Sign in with Apple” is far more privacy-aware than similar methods, like Log in with Facebook.

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