With the rollout of the California Consumer Privacy Act this month, many people wonder what data protection means, and why they should care. This act was passed in order to give consumers more insight and control over how their data is collected, used, stored, and shared.
Under this act, consumers will have the right to request a business to disclose the categories and specific pieces of personal information that it collects about the consumer, the right to direct a business that sells personal information about the individual to third parties not to sell that information, the right to request deletion of personal information, and a private right of action in connection with data breaches.
