On the surface, cyberattacks to unprotected home users may not appear to be lucrative for hackers, especially if you are only looking at a single instance. Attackers targeting individuals tend to keep their ransom relatively low (if compared to companies,) hoping to entice victims to pay up quickly, rather than trying to thwart the attack.
The payout for a single attack may range from a hundred to one thousand dollars in Bitcoins. But for the attacker, this is a game of numbers, with most attacks broadcast to multiple prospective victims, and with each win encouraging them to play on.
