Google revealed that it took down 2.3 billion bad ads in 2018, including 58.8 million phishing ads for violation of its policies.
Google introduced 31 new ads policies in 2018, aiming at protecting users from scams and other fraudulent activities (i.e. third-party tech support, ticket resellers, and crypto-currency).
Some of the policies added by Google in 2018 include the ban of ads from for-profit bail bond providers that were abused for taking advantage of vulnerable communities.
