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Content fraud takes a bite out of brand reputation

September 9, 2020

Organizations that allow users and third parties to list products and services, post reviews, classifieds and other content on their ecommerce, mobile and social media platforms have become major targets for scammers looking to steal credentials, take over accounts and conduct other malicious activity.

Though such scams are not new, the growing volume and intensity of the activity is driving the need for better risk and fraud management practices at many organizations, according to security experts. A recent study by Sift, a company that provides a range of content integrity, account protection and other online fraud prevention services, found a 109% increase in instances of attempted content abuse between January and May 2020 over the same period last year.

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