Website performance optimization and security firm Cloudflare has expanded its reach to mobile with the acquisition of Neumob. The agreement brings Cloudflare’s global optimization network to mobile apps built with the Neumob SDK. Financial details were not disclosed.
Sunnyvale, Calif.-based Neumob is a firm predicated on improving the performance of mobile computing. Poorly designed apps and the inherent latency of mobile computing mean that one of the most dynamic areas of the internet is also the slowest. Neumob addresses this issue with an SDK aimed at app developers. Its unique selling point is that even slight improvements in internet performance increase user retention and customer conversion.